Pay-Per-Click (PPC) Campaign Management
Pay per click is a widely used marketing/advertising model that places your company's ads on search engines, internet advertising networks, other various websites, and blogs. When an advertiser decides to use pay per click campaign management, they gain access to web traffic from other numerous sources. Because of the technology that allows you to track a user, you only have to pay when a user clicks on your ad and visits your website. If they don't actually visit your site, you pay nothing.
PPC advertising is an excellent way to get traffic fast and see quick results as your ads get placed in front of those searching for your products. Our state of the art dashboard will allow you to track and manage all of your paid search campaigns across the different PPC advertising channels (Google, Yahoo, and MSN). You'll have access to reporting that shows the efficiency of the different ads you're running so you can control your ad spend with ease. You'll also see which keywords and keyword phrases are performing best.
Email Marketing System Implementation
Email marketing is so prevalent because it works so well. This tool enables you to push your message in a very targeted way so that your marketing dollars are spent more wisely. Typically the recipients of your emails have already requested information about your company in some way, so you have a captive audience. The return on investment for this medium is somewhere in the neighborhood of $50.00 made for every dollar spent, so it has an extremely high yield.
The Direct Marketing Institute conducted a study and found that people leveraging email marketing saw a much higher return on their investment than with other forms of advertising. Over half of the businesses involved in the study saw a greater return on their investment through email than any other form of marketing. Even if you use your site for nothing more than an engine for email marketing, your advertising dollars will take you farther. We can set up your site with an email marketing system that will ensure maximum deliverability, usability, and the freedom to customize the message you send to your customers.